Created by Yale-graduates Caspar Lam and YuJune Park of Synoptic Office, Alphabet Topography is a physical examination of letterforms as it relates to usage frequency.
Tom Selleck’s LEGO Head!
CLUE 1:
“went to short dogs house,
they was watching Yo MTV
RAPS”
Yo MTV RAPS first aired:
Aug 6th 1988
CLUE 2:
Ice Cubes single “today was a good day” released on:
Feb 23 1993
CLUE 3:
”The Lakers beat the Super
Sonics”
Dates between Yo MTV Raps air date AUGUST 6 1988 and the release…
This is genuinely Microsoft’s idea of a “streamlined”, “optimized” UI for Windows Explorer. They were so proud of it they wrote a blog post about it.
The post is a sort of masterpiece of crazy rationalization, but I think my favourite part may be this screenshot:
Here, they proudly overlay the UI with data from their research into how often various commands are used. They use this to show that “the commands that make up 84% of what users do in Explorer are now in one tab”. But the more important thing is that the remaining 50% of the bar is taken up by buttons that nobody will ever use, ever, even according to Microsoft’s own research. And yet somehow they remain smack bang in the middle of the interface. The insanity is further enriched by this graph:
Again, this is Microsoft’s own research, cited in the same post: nobody — almost literally 0% of users — uses the menu bar, and only 10% of users use the command bar. Nearly everybody is using the context menu or hotkeys. So the solution, obviously, is to make both the menu bar and the command bar bigger and more prominent. Right?
Microsoft UI has officially entered the realm of self-parody.
While browsing the Dashboard, in addition to clicking
JandKto jump to the next and previous posts, you can now clickLto like the current post!
We debut a new font this week.
For our Person of the Year print salute to The Protester, the TIME editors wanted something special. Sometimes, that means finding the perfect Sans-serif. For the first time since the magazine’s redesign in 2007, TIME has added a new font – Franklin ITC Pro Thin. It’s just one of many details that makes this issue memorable to us.
Welcome to the family, Franklin Thin. We can’t wait to see more of you.
It’s nice to meet you.
There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.
We’d like this Tumblr to be a huge…
CLICK TO MAKE SOME MUSIC
10 Bellevue: Marketing and Motivation
“10 Bellevue” on Motivation
Motivation is the main focus of marketing. Motivating someone to purchase a product or service relies on the same principles of motivating ourselves to do something, or stop doing something. Be sure to visit 10 Bellevue’s original report. 10 Bellevue looks at the factors of interest, commitment, wants, and needs. This blog is dedicated to explaining marketing and advertising efforts in the United States. You can view more company information at 10 Bellevue on Weebly.
“10 Bellevue” on Interest vs Commitment
10 Bellevue Defines Interest
If someone is merely “interested” in something, there isn’t a commitment, yet. Interest can be used synonymously with “attraction.” In advertising, television ads create interest and attraction. They do not create commitment. Once someone is in need of a product or service, they overwhelmingly choose the most attractive option. Meaning, the option in which they have the most interest. The need itself helps to create a commitment.
10 Bellevue Defines Commitment
Once a consumer is “committed,” meaning they have made up their mind to purchase a product, a sale is initiated. At the end of the day, all major advertising campaigns are focused on one thing. Sales. Indirect marketing i.e. television ads, is not interactive, like telemarketing, so they must create as much attraction and interest as possible. Then, they rely on the nature of commitment to take hold of a consumer’s buying habits. Meaning, they wait until someone needs a product. Then, presto… a sale is made!
10 Bellevue on Wants vs Needs
Often times a company isn’t waiting for someone to “need” something. Advertising also creates “wants.” A ‘want’ can seem like a ‘need’ if we really really want it. So, many mass media advertising channels are focused on creating a very powerful attraction on the front end. On top of everything, they have less than 60 seconds per slot to make the initial impression.
This blog looks at several different forms of marketing and advertising and will update what we at 10 Bellevue find the most interesting / or disturbing. :)
What is 10 Bellevue?
10 Bellevue is a marketing and sales company who’s focus is to develop it’s employees into top performers and entrepreneurs. By doing this, the company can further expand into new markets and bring more clients on board. 10 Bellevue specializes in sales training and direct representation.
